Searchengine optimization (SEO) is not only the job of the marketing
department. It must be considered from a web site's inception and
throughout its lifetime by you, the web site developer. Making changes
to the architecture of a web site and modifying presentation techniques
can dramatically increase search engine rankings and traffic levels.
Written
for the PHP developer or tech-savvy marketer, this unique reference
provides techniques for creating and maintaining web sites optimized
for search engines. You'll discover how to facilitate the indexing of
your site, as well as how to leverage specific technologies and
services for site promotion. You will understand the role of web site
architecture in search engine optimization and explore various topics
therein. Knowing this will help you to develop a site that achieves
great search engine rankings. Finally, you'll apply this knowledge by
creating a sample e-commerce catalog and an optimized WordPress blog.
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