Heard this from Rico over at the Gadget Blog in his recent trip to Singapore for the 5800 XpressMusic launch…. and here are my conclusions to what really took place!
So Nokia launched their new 5800 XpressMusic phone, which by some comparison is similar to the iPhone because of its touch screen. Of course, with the iPhone being the phone to beat, journalists can’t help but ask and compare this little beauty to the iPhone. You can’t blame them. It’s part of a story angle for human interest.
So all things come in context if you read this post first. Read it? OK great.
It is good that product managers are very aware of the competition. But marketing is marketing - they should only mention the “other phone that begins with an i” if a journalist asks a question pertaining to that during a press conference. Otherwise, I don’t see a need to passively promote your competitor’s products.
So a journo did ask about the iPhone and guess what the Nokia product manager said?
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Tags: 5800, PR Nightmare, touch-screen, XpressMusic
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