Gbox will offer tracks not covered by copy protection technology
Some of the world's biggest record labels including Universal and SonyBMG have begun selling music through a new download service, challenging Apple.
Customers can buy tunes through Gbox at the same price charged by market leader iTunes - 99 cents (50 pence) a track.
Music fans can download tracks direct from Gbox or from the online retailer Amazon. However, only US customers can currently make use of the service.
Gbox will also benefit from a special advertising deal with Google.
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