 The advert compared the iPhone's 3G and 2G models |
An Apple iPhone advert has been banned by the advertising standards watchdog for exaggerating the phone's speed.
The advert boasted the new 3G model was "really fast" and showed it loading internet pages in under a second.
The Advertising Standards Authority (ASA) upheld complaints by 17 people who said the TV advert had misled them as to its speed.
Apple UK said it was comparing the 3G model with its 2G predecessor and its claims were "relative not absolute".
The advert repeatedly stated that the phone was "really fast" and showed news pages and the Google maps service taking just fractions of a second to appear.
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