The IWF wants to make it easy for web users to report what they find.
Web users are being urged to help spot illegal and obscene content online.
The Internet Watch Foundation (IWF) is running an awareness campaign to tell web users how to report images of child sexual abuse.
The campaign comes in response to IWF research which suggests 77% of people who find illegal content do not know how to report what they have seen.
Banner adverts, e-mail messages and information pages are being used to educate people about how to report.
Find and seek
Sarah Robertson, a spokeswoman for the IWF, said that in 2007 the organisation handled 34,781 reports from members of the public who stumbled across illegal content.
While some find links to illegal content from legal pornographic sites many people accidentally stumble across such material too, she said.
Many sites hosting images of child sex abuse were run by organised crime gangs who charged for access. As commercial concerns, she said, many advertised their wares via spam campaigns.
"People might get unsolicited e-mails and not know where the link leads and could end up somewhere they did not want to be," she said. "The message is that it's important that they do report it to us."
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